It is a little fast and hard to get my point without me narrating.
Fanta markets to teens through the web and phone application (Smart Phone ringtones). They market their site more like a band page than an actual product with bios, music videos, a contest to be the next "star"/spokesperson and downloads.
They also market forcefully to mom's with teens/kids by promoting "healthy" less sugar alternatives. The normal product contains 44 grams of sugar, second only to Mountain Dew, so even the alternative it is far from good.
The product is marketed mostly to teens, males, with a middle income family who is African African or part of the "other" heritage.
Since most of the marketing is online, such as their "mosquito" teen only ringtones, it is best to counter this with online blogs, twitter or facebook promoting healthy alternatives.
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